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Stella
February 17, 2020
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THE ART OF COPY WRITING

THE ART OF COPYWRITING

Ever wondered about

brochures that

go on and about everywhere or billboards

, websites

, promotional m

aterial, advertisements or anyth

ing connected to marketing and the great minds behind such materials? Well that’s all that’s needed to describe a copy writer. Unlike some

, many

people will often confuse between a copy

write and

a copywriter and others have completely no idea about copy writers.

Copy write is a protection

against

illegality while copy

writing

is

a process

used in marketing.

With global influence many organisations and firms are finding it nec

essary to hire copywriters and thus making copywriting one of the fastest growing

industries

. With cash flow and hierarchy of needs

,

an inspiration for many eager artists and

a

normal population

many people are willing to work extra hours to generate more income on affordable investment

through

internet

accessibility

and electronics such as

computer

machines

, less sk

ill requirement and flexible

terms with part time engagement.

Organisations will

hire SEO copywriters to help them manage their websites including the many

web letters we

receive in our emails.

For a business to hire a copywriter they have to first identify their needs

in the organisations, identify particular skills in the copywriter they

need to hire, interview the copy writer and make agreement on

payments.

A

search for a skilful and professional copywriter should be done in due time due to the competitive

resource environment by

othe

r organisations looking for the same influential copywriters.

Readers sourcing on web pages are prompted by

catchy colourful

websites

to get into action through either pur

chase of product,

interest

in the

product by subscribing into newsletters, enquiry of more information about the

product

s by calling the customer care lin

e or

sending in emails

and also

enquiring

about

business engag

ement as

shareholders.

One company that has taken over online marketing is

Jumia

online

market in

Kenya. Jumia has an influential website on the search engines.

One’s

a log in is done into their web page an immediate pop up of a

newsletter

comes

first asking of an email and a

readers gender. The Jumia page provides all information on their products with catch

y images and advertisements running

on the same page. Daily market trends are provided for the readers with top sold items

, daily offers and deals, new product arrivals,

every pro

duct is matched with its price and all service lines are provided for the readers.

Copywriting seeks influence

via catchy information

. Profit increases as the organisation contin

ually penetrates into new markets where readers

become customers through

their demand for the products. Value addition is done to satisfy the

customer’s

needs and every delivery done through the

customer’s

preferences. Organisations try to f

it in with global influence as they

try to gain favour from the market, information systems are made ready on demand

through web

services made

possible by website copywriters.

Copywriting is

far most

influential and the best venture for

creative minds

to engage in.

M

a

ke hay while the sun shines should be ones

motivation

in modern time

in

a global and technical influenced world the least you can gift

yourself

with is

a

tap into

a

potential market niche.

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